.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in venture capital annually, have brought up almost $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That decline results from market concentration, increased regulative stress, as well as economical uncertainties.ADWEEK talked with five VCs that continue to invest in adtech firms, even with these problems, regarding what they are actually looking for as well as what they stay away from. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused innovations and also industry-specific places including connected TV.